Domains

How to Choose the Perfect Name For Your Website

Naming your website is serious business. It can have a real impact on how many visitors you get, and, therefore, it can also impact how many sales your online marketing campaign generates. Choosing the right name might seem difficult, especially considering that there are over six hundred and forty four million websites out there. Surely all the good names are taken, right?

Thankfully, millions of successful new websites are launched each and every year all the same. Here are a few helpful hints that can guide you to the right name for your site:

  • Make the spelling obvious. Using numbers, symbols, neologisms, or uncommon words can make your website difficult to find, thus undermining your own marketing efforts.
  • Keep things short and sweet. Long website names can also be confusing and/or difficult to remember — keep it as short as possible while still being unique.
  • Consider the keywords. Making use of relevant keywords can boost your search engine rankings significantly. Examples of keywords topics include industry, products, and geographical location.
  • Do your homework. Changing your website name after you have already begun constructing and/or marketing the site can be a huge waste of time, energy, and resources. Make sure to research your name carefully in order to ensure that it is as effective as possible — and that it is not damagingly similar to other website/company names. 
  • Chose the right extension. Although many domain extensions are now being used for a wider array of uses than originally conceived, it’s still worth your time to take a quick look at Wikipedia’s List of Internet Top-Level Domains in order to ascertain which extension is the most appropriate for your site. 
  • Act fast. 70 new domains are registered each and every minute, so act fast and claim your dream domain name before someone else does! Visit People’s Host online to research availability and register your domain today!

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